Seller-of-record fulfilment
The reseller remains the seller of record for every customer transaction. Where agreed and operationally supported, customer-facing packing documentation can identify the reseller.
Marketplace Fulfilment Standards
Documented fulfilment standards for responsible resellers
GlobalGen Wholesale supports approved business customers with wholesale fulfilment procedures designed to help resellers remain the seller of record, manage customer obligations and avoid retail-arbitrage-style fulfilment practices.
Operating framework
Four standards support a controlled wholesale fulfilment model
These procedures define how qualifying orders are documented, packed, dispatched and supported. They do not remove the reseller's responsibility to comply with the rules of each marketplace or sales channel.
Neutral fulfilment
Orders are prepared without third-party retail invoices, pricing materials or promotional inserts that could identify another retailer.
Commercial invoicing
Approved business customers receive itemised commercial invoices linked to genuine completed wholesale purchases and transaction records.
Returns management
The reseller remains responsible for customer communication, refunds and marketplace obligations while the physical return may be coordinated with our distribution team.
Seller responsibilities
Direct fulfilment does not transfer the reseller's obligations
GlobalGen Wholesale provides wholesale supply and qualifying fulfilment support. The reseller continues to own the customer relationship and remains accountable for the transaction.
Seller identity
The reseller must be clearly identified as the seller through the relevant customer-facing sales channel.
Customer service
The reseller remains responsible for customer messages, order concerns, refunds and dispute management.
Returns and refunds
The reseller must maintain and communicate an appropriate return process and make refund decisions.
Listing eligibility
The reseller must confirm product, brand, category and marketplace eligibility before listing.
Accurate order data
Orders must contain complete shipping information and any agreed customer-facing seller details.
Policy compliance
The reseller must follow all applicable marketplace policies, consumer laws and tax obligations.
Neutral shipment requirements
What qualifying direct-to-customer shipments are designed to exclude
Neutral fulfilment is intended to prevent another retailer's identity, pricing or promotional material from appearing in the package. Availability depends on product, location and operating arrangements.
No third-party retail invoices
No retail pricing materials
No promotional inserts from another retailer
No packing slips naming another seller
Agreed customer-facing seller details where supported
Tracking supplied through the applicable fulfilment process
Order and transaction records maintained
Return procedure coordinated with the reseller
Acceptable use
Wholesale fulfilment must be connected to genuine product purchases
GlobalGen Wholesale provides products, commercial records and fulfilment support for approved business customers. Documentation is created from genuine transactions and must not be misrepresented.
Completed wholesale purchases
Commercial invoices are created only after a genuine wholesale transaction has taken place.
Verified business accounts
Wholesale access is subject to business verification and acceptance of reseller and fulfilment terms.
Eligible products
Availability may vary according to stock, channel restrictions, brand requirements and operational capacity.
Important: Product availability does not guarantee marketplace eligibility. Resellers remain responsible for confirming that they are authorised and eligible to list each product on their chosen sales channel.
Prohibited and unsupported practices
What our fulfilment standards do not support
These restrictions protect our business, our wholesale customers and the integrity of the fulfilment process.
Retail-arbitrage fulfilment
Orders must not be fulfilled by purchasing from an unrelated retail website after a customer places an order.
Third-party retailer identification
Packages must not contain invoices, receipts, pricing or promotional material identifying another retailer.
Invoice-only transactions
We do not sell invoices separately or issue documentation for products that were not genuinely purchased.
Guaranteed marketplace approval
We do not guarantee brand, category, product or marketplace approval for any reseller account.
Misrepresentation of authorisation
Customers must not claim brand or distribution authorisation that has not been explicitly granted.
Unsupported shipping requests
Orders may be declined where products, destinations, documentation or packaging requirements cannot be supported.
Order controls
Orders may be reviewed before release
GlobalGen Wholesale may hold, reject or request clarification for orders where information is incomplete, inconsistent or outside agreed operating standards.
Account status
The wholesale account must remain approved, accurate and in good standing.
Product restrictions
Channel, territory, brand, safety or fulfilment restrictions may apply to individual products.
Address validation
Incomplete, unsupported or inconsistent shipping details may delay or prevent dispatch.
Payment status
Payment must be completed or covered by approved account terms before qualifying orders are released.
Documentation requirements
Required seller details, order information and supporting documents must be supplied accurately.
Operational availability
Direct fulfilment is subject to inventory, carrier, warehouse and product-handling availability.
Wholesale account application
Apply for access to our wholesale fulfilment services
Submit your business details and supporting documentation for review by the GlobalGen Wholesale account team.
GlobalGen Wholesale is an independent wholesale distributor and is not affiliated with, endorsed by or sponsored by Amazon, Walmart, eBay, Wayfair or any other third-party marketplace. Each reseller is responsible for complying with the policies, listing requirements and product restrictions of every marketplace on which they operate.